principles of bulk email pricing
As a business owner, you are
concerned with how you spend your marketing budget. If you are doing email
marketing, then you want to send bulk emails. This is why
bulk mail pricing is something that you need to consider well. There are many
email marketing services and software available today and you might be
wondering which can give you the best services at a minimum cost. But before we
look at bulk mail pricing in detail, let us consider the basics first.
What is a bulk email?
When your business sends out
marketing emails to multiple recipients at a time, then you are sending out
bulk emails. The purpose of sending out bulk email is to make your business
known to them, sell your products or services, and build a relationship with
Many marketers today rely on bulk
email services to deliver important marketing messages with the least of
efforts. When you send out bulk emails, they don’t end up in the junk or spam
section of the recipients’ inbox since bulk emails are legal marketing campaigns
which the recipients have subscribed to receive them. But if your sending of
bulk emails is not managed properly, then it can end up in the spam folder of
the recipient and your company’s reputation will be hurt. Remember that there
are laws that you need to adhere to when sending bulk email. If you don’t want
your bulk email to be associated with a scam, then make sure you adhere to the
laws set for commercial emails.
Types of bulk emails.
There are many different types of
bulk emails that you can send your subscribers as part of your marketing
If you want to keep your
customers updated on the latest happenings of your business, then you can send
them regular newsletters. With newsletters, your customers are provided with
notifications, insights, or guides which they can use to help them better
understand your business or the products or services that you offer.
If you want to promote sales,
make offers and deals, or build brand awareness, then you can send your
subscribers promotional emails. With promotional emails, you can update your
existing and prospective customers about the new products or existing products
that you are offering.
If people on your mailing list
are new and have not made any purchases from your company, then you can send
them special offers and discounts so that they will be enticed to make a
purchase. With these types of messages, you will soon acquire new customers
from your prospects.
You can also send bulk email to
existing clients so that they can be encouraged to continue patronizing your
products. This type of email message aims to boost loyalty to your brand.
What is a bulk email service?
If you try sending messages
individually to your customers or would-be customers, then you can be wasting a
lot of your time and effort. Even if you only have 2 recipients, sending them
regular messages can be draining. And if you have many on your mailing list,
you will soon find it very costly to be sending each
individual a separate email for every promotion that you have. If you
use a bulk email service or software, then you will find many conveniences. It
is also faster and cheaper to do.
A bulk email service is a company
or a software that allows its customers or users to send bulk email messages to
multiple recipients at a specified time. Using this service allows you to send
promotional messages to multiple recipients on a mailing list. It can also
allow you to send personalized emails to each address on a list. Whatever the
size of your mailing list is will not matter since bulk email services can send
emails in bulk. The price of a bulk email service is usually dependent on the
number of subscribers on the list and the frequency of sending emails. You will
find a lot of service providers and software that permits you to send as many
emails as you want, even to thousands of subscribers. There are different
pricing plans offered.
The Benefits of Using Bulk Email
The most important benefit of
using bulk email is that you can reach hundreds of potential customers in a
short amount of time with the message that you want them to receive. However,
using bulk email has many other benefits. Find out below.
If you use a bulk email service
or software, you can be sure that your message will end up in the recipients’
inbox instead of the spam folder. The reason for this is that email marketing
agencies adhere to internet security guidelines. There are special internet
security agencies that check the number of emails that come from a single
source. If the number of emails sent exceeds the limit, then these messages can
be classified as spam and the sender, a spammer. You can avoid being blocked by
email filters by subscribing to email marketing agencies so that you can start
your bulk email marketing campaigns.
Bulk email marketing services
saves you money. If you use traditional means for your marketing campaign, then
it will cost you much to deliver your offer to your potential customers using
the postal service. It saves you time and money if you use an online marketing
campaign. Postal service mail also takes time to arrive at your subscribers’
mailbox but only takes a few seconds for the email to get to your subscribers’
inbox. And bulk mail marketing doesn’t cost you much because you don’t have to
spend on paper, ink, postal service and other expenses.
With bulk email services, you can
send personalized emails. If you are to write personalized messages to every
subscriber using paper, then it will take your time to complete it. And you
can’t afford to be spending so much time personalizing messages in this way.
Email marketing services have special software that can send bulk emails that
can be personalized. Each email can contain the name of a specific recipient
instead of a general salutation. Email software also provides you with
templates that can help make your campaigns more personalized.
With bulk email services, you can
be sure that your email does not have duplicates. In other words, the service
sends an email to a given recipient only once. Email marketing software can
also track emails that bounce. This information is stored automatically in the
database. You can also compile do-not-email lists with your email marketing
software. And it provides analytics where you can determine the recipients who
read the email and those who clicked on the links provided. With these
functions, your bulk email marketing campaign performance is enhanced
With bulk email marketing, you
limit your emails to those people who willingly gave their email addresses
through your website. These people are interested in receiving newsletters,
promotions, special offers, etc., from your company. Customers can easily
unsubscribe to a mailing list if they no longer want to receive your emails.
With this, you only deliver your emails to people who are interested in
receiving them. You don’t waste time and effort on sending them to uninterested
Bulk email marketing service will
help you stay connected with your customers. You can send messages as
frequently as you wish so that they can know what is going on in your business
and what your latest offerings are. Regular messaging gives your clients more
information about your products and services which can lead them to do business
Bulk email marketing gives direct
access to your customers. Anyone can read emails on their devices. Most of the
emails sent to recipients are opened from mobile devices. This is the reason
why it is important to use a template that has a responsive design so that your
email can be seen completely from the screen of a mobile phone. The good thing
is that most email marketing software provides responsive design for your bulk
Sending bulk email using software
can be automated. Most software that allows bulk email can automate your
campaigns. This is one of the best benefits of email marketing. You simply need
to create the campaign and you can send it at a set time that you want it sent.
So, you can automate sending an email on your customer’s birthday or customize
your messages based on your website interaction.
If you send out direct mail to
your subscribers, it will be difficult to determine how many of them saw the
promotional mail. To find out, then you need to get in touch personally with
each one. But with bulk email, you can know and track the results of your email
marketing campaign. You can know how many people receive your email, how many
opened the email, how many clicked on the links, and so on.
How much does email marketing
If a business self-manages its
email campaign, then on the average, it can spend $9 to $1,000 per month. If
they work with an agency that it can cost them $300 to $5,000 per month.
Prior and existing customers and
potential customers are reminded with an incentive to visit your website if
they are sent a well-designed and well-executed email marketing message.
Customer retention is ultimately the main goal of any successful email marketing
campaign. This end goal should be in the mind of any business owner for every
email marketing campaign that is set forth.
If your business is always in the
minds of your customers through the email that you send, your business will be
chosen over your competitors when it is time to make a purchase.
Studies show that email takes up
between 0% and 20% of the marketing budget of a majority of
marketers. Experts, however, recommend dedicating 16% of your marketing budget
to email marketing. You should allocate an amount depending on certain factors
including your annual revenue, your industry, the product that you sell, the
percentage of the overall revenue generated online, and your overall digital
The email marketing budget that
you ultimately choose should work for your company and goals. This, remembering
that you can earn a very high ROI because email marketing is extremely
Email marketing is the best
option if you want to reach more customers for less money.
What factors impact the cost of
One of the factors that impact
the cost of email marketing is the quality of your current email list. You need
to clean up your email list if it is full of inactive subscribers. This will
give you better results for your email campaign. There are tools you can use to
help you identify inactive subscribers and faulty email addresses. This can
help you avoid sending to these people.
Another factor that impacts the
cost of email marketing is the complexity of the email design. Expect a higher
price for sending emails if your email design is very intricate. Designing
custom email templates can cost you either a flat or hourly rate. The more you
will pay if your email design is very complex.
The price you pay for email
marketing is also affected by the frequency of your campaigns. If you send one
newsletter a month to your subscribers, you will pay less than if you send them
emails weekly. So, the more emails you send, the more you will pay.
Another thing that will determine
the amount you spend for email marketing is the email platform or service that
you chose. To make the best choice for your business and budget, you need to
research your options for an email marketing service.
Bulk Mail Pricing
How much does it cost to send
bulk emails? It will depend on the service that you subscribe to. The prices of
different services vary. But prices are usually dependent on the size of your
mailing list and the available features. Considering the popular email
marketing services, you can send bulk mail to 2,000 subscribers starting at
around $27. For 5,000 subscribers, it would be around $47. For 10,000
subscribers, you can pay as much as $69, and for 50,000 subscribers, $253.
There are, however, bulk email services that offer free pricing plans. If you
are looking for bulk email services, you need to choose one that can solve your
business needs at a reasonable price.
So, in general, the starting
price of bulk email is determined by the size of your mailing list and how much
email you send. Most services offer a free trial for first-time users. Let us
then consider four of the most popular bulk email services and compare their
If you use one of the popular
bulk email services, you can send 15,000 emails to 500 subscribers for free
every month. But if you want to send unlimited emails to 500 subscribers, the
prices start at $8 per month. This uses advanced features. You pay $32 for
3,000 subscribers, and $61 for 10,000 subscribers.
Another popular bulk mail service
offers a free pricing plan that allows you to send 12,000 emails per month to
2,000 subscribers. If you have 500 recipients in your subscriber base, then you
are charged a starting price of $10 per month You also pay the same amount if
you need more than 12,000 emails. You pay $50 for 3,000 subscribers, and $75
for 10,000 subscribers.
And there are bulk email services
where you are given a one-month free trial. After that, you pay $20 per month
for 500 subscribers, $65 for 3,000 subscribers, and $95 for 10,000 subscribers.
Another company gives you a
one-month free trial if you use their services but you
are charged for the number of subscribers. If you have a list of 1,000
subscribers, you pay $15 a month. For 3,000 subscribers, you pay $45 and $65
for 10,000 subscribers.
The average price for sending
bulk emails for these popular bulk email services is $13. There are bulk email
services that give you a free plan. Using these popular bulk email services can
help you create email campaigns that perform well using templates that are
pre-designed, segmentation, personalization, and with customizable subscription
forms, you can grow your email list. You simply need to register in the
Polyensure Email Marketing
What if you can send all your
bulk email without any monthly fees to think about and with no credit card
required? With Polyensure email marketing software, you can send your unlimited
number of bulk emails at certain fixed time intervals for a one-time payment of
$30. There are no monthly fees to think of and after getting the software, you
will be able to send your first emails immediately. With this software, the
emails that you send to your recipients will use your email address and not
Polyensure unlimited email sender with an autoresponder is a downloadable
software complete with Google Analytics. It helps to capture customer segments
and it will enable you to optimize your revenue. If you are a business owner
looking for an Autoresponder email software program, then choosing CAMonHar Polyensure software will provide you with a
white-label email marketing solution.
For more information on this
email marketing software, visit www.camhdk.com.